The Essence of a Good Brand.

A brand is the visual expression of a company’s inner soul—the basic driving force of the company, its hopes and expectations, the direction it has chosen, and the principles it upholds.

A Symbol and a Spark.

A logo taps into its viewers’ interpretation of shape, color, and symbol - their visual language. Most viewers are not aware of this on a conscious level, but their response to a logo is based on a sort of visual shorthand that comes from many influences, cultural and experiential. Understanding and incorporating visual language is essential to good logo design.

Mission Possible.

The most important work that a company does is to determine its mission. That means sitting down and taking a good look at their business. It means asking hard questions, such as, “Where is my company headed?” “How would we like to be perceived?” “What kind of changes would I like to make in my company’s present image?” By examining the answers to fundamental questions like these, client and designer can be sure that the resulting brand projects a true image of the company.

Can We Talk?

The brand developer’s most important job is to visually capture the guiding principle of the company. BRANDVILLE approaches this task through careful observation and in-depth discussions with key people. And fortunately for you, it's one of our greatest strengths. We know how to translate what we learn in conversation into spectacular logo designs, and into brand strategies that make us both proud.

United We Brand.

From designing a logo to printing a stationery package, we get you involved in every step of the process. We start with a detailed review of the materials you are presently using, in terms of design, message, and positioning. We work with you to crystallize your ideas on objectives, image attributes, and brand approaches; then together we develop a plan of action. Once we determine the approach that works best, we work with you to do what it takes to make your brand come alive—from corporate logo design to type to selection of papers and ink colors, to supervision of the printing process.

Interactive Impact.

Your brand will live in a myriad of media and settings. At BRANDVILLE we develop integrated brand strategies: in print, on the Web, on AOL, and wherever else you want to go. Whether we are animating your mark, moving your print brand to the Web, or creating original interactive pieces, we see the picture as a whole, and we present your brand with consistency and impact, everywhere you want to be.