Pint Pocket

This brand new product allows you to enjoy ice cream right out of the carton without making a mess - an essential tool for many of us! We were asked to develop a full brand suite for the product: product name, tag line, mascot, and the corporate logo. Our goal was to create a simple, memorable name, that would be descriptive enough to evoke a mental image of what the product actually is. The imagery needed to be bold and fun, but simple and legible.