America’s Doctor

The Internet’s first “doctor on call,” America’s Doctor was the first company to offer free medical advice online, 24 hours a day. The brand had to be bold, and convey the image of authority and experience. We designed a logo and a graphic identity that would render well, both online and in advertising support materials. Brandville also provided a tag line that conveyed the unique character of this new service: “Real doctors. Real answers. Real Time. 24 Hours a Day.”