The BRANDVILLE team meets to evaluate our discussions and your answers to questions in the discovery phase. Based on that evaluation we develop a branding strategy. Here we address the “;how you will feel”; issue, the emotions and associations that your brand will evoke in your audience. We explore corporate colors and motifs. We then draw up a brand objectives statement, including image attributes, which we discuss and work through with your group. Once we have agreed on changes to this document, the design process begins.